Doing PPC reports properly often involves tradeoffs between time and money. Creating a perfect report takes a lot of time - time that could have been spent improving an account's performance. A quick and repeatable report, on the other hand, is usually generated by a Phone Number List tool that costs money. So the arrival of Data Studio, which offers highly customizable reports, and now does so for a cost of $0, warrants investigation to see how it can help account managers. Since my company's suite of tools, Optimizer, also includes PPC reporting, spending the time evaluating Data Studio made sense to me. So, if you're overworked and can't really devote a few hours to Phone Number List looking at Data Studio yourself, Get my review here in a quick 10-minute read. I'll even share a handful of cool reports you can do. Why trust my opinion? Because my personal credibility in this industry depends on my help to advertisers. So while I have some skin in the game, for this article I put on Phone Number List my agency cap and tried Data Studio to see where it shines and where it might fall short for marketers of research. What is Data Studio? Although Data Studio isn't new (it was announced in March 2016), it wasn't a tool for most of us as it had a limit of five reports per user - barely enough for the Phone Number List consultant. or the average agency. Anyone who needed more reports had to purchase a license for Google Data Studio 360. With the recent announcement that this limit no Phone Number List longer applies to the free version, Data Studio is worth a new look for anyone who was hesitant before the high price. Google Free PPC Reporting Options But if you're looking for a free reporting tool, Data Studio isn't Google's only offering. So I'm also going to share some pros and cons of the free solutions that have been around for a bit longer: Google Analytics and AdWords. Google Analytics Google Analytics Dashboards (screenshot from Google.com taken February 2017) Google Analytics (GA) is primarily a Phone Number List tool for analyzing what users do on a website. So if you want to look beyond PPC costs and conversions, GA is a great solution.