Forum Posts

Md Delwar Hossain
May 14, 2022
In Business Forum
Hotel transactions were completed through the TTS system. The original intention of Qunar to launch TTS was to solve the problem of user experience, but in Special Database the era of mobile Internet, it has become an important strategic route. The experience of jumping to a web page from an APP on a smartphone is much worse than that of completing a transaction directly in the APP; if Go anywhere still uses the same method of jumping to an OTA website as a PC, then his user experience will drop a lot, and conversion. The Special Database rate will naturally drop as well. In the era of mobile tourism, the mobile market will be larger than the PC market. If Qunar cannot achieve a better user experience on the mobile, the market size that he can develop in the future will be much smaller. Therefore, the Special Database implementation of TTS has become a strategic move for Qunar. Although the TTS system has great benefits for many small OTAs, Qunar hopes that all OTAs can access the TTS system; but for large OTAs, TTS has a bad point that it will trap users in where to go. within Special Database the platform. Although Qunar will provide all user information to suppliers, after users stay on Qunar website, the brand of suppliers is weakened, and suppliers cannot conduct secondary marketing. This doesn’t matter to small OTAs, they don’t have any brands in the first place, and it’s not easy to do secondary marketing; but for big Special Database OTAs like Ctrip, eLong, and Tongcheng, they are different. Regardless of whether they are connected to Qunar or not, they all need to promote and maintain their own websites, and entering TTS cannot reduce their costs; and if users complete transactions on Qunar, they cannot carry Special Database out secondary marketing to users, which also weakens the cost to users. The brand impression is equivalent to reducing the traffic value.
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Md Delwar Hossain

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