With the simplicity, sincerity and positivity of laborers, they have become a Country Email Listdazzling presence in short videos, and many of them have millions or tens of millions of accounts.
How did this group of ordinary migrant workers get out of the fiercely competitive short video environment? How have they changed since they became popular?
1. The popularity of "without planning"
On the last day of 2019, "Gao Xiaojian" on the construction site released his first video. Wearing a camouflage uniform, he accompanied the BGM of "The light of dawn will cross the darkness" and shouted "Tomorrow, we will be together." Cheer up" inspirational words.
Since then, he has been frequently active in short videos, including funny jokes, awkward dance videos, and his own bitter experiences, but his videos have been in a tepid state.e.
Until April 3, 2020, a parody video of Gao Xiaojian suddenly became popular. In the video, he was asked by the leader what he learned from shooting Douyin every day, so Gao Xiaojian performed what he had learned to the boss, "tofu, cover, cover up", imitating it vividly, with a funny tone , all of a sudden hit the laughter of netizens.
Short video red man illustration: Da Yin is hidden in the construction site
. Popular videos with millions of likes began to appear frequently, and fans of "Gao Xiaojian" ushered in a period of rapid growth. With various imitated funny videos and stable update frequency, his fans have now exceeded 18.75 million.
Unlike Gao Xiaojian, "Brother Liu Kai" initially entered the short video. He originally wanted to get attention by singing and dancing, but the performance of the video was mediocre. So he turned to photographing his real life. After the construction site was finished, he would shoot some complaints and emotions about working life without changing his clothes.